Linda Ikeji is a famous blogger in Nigeria who in 2013 made it onto the list of Forbes influential bloggers which is no easy feat!
Her blog provides news, beauty tips, and celebrity gossip to her readers.
She started blogging when she was 17 years old with no background in journalism or writing experience.
Today, she has over 3 million followers on Facebook where she posts almost daily.
With so many people following her work, Linda has been able to make a living for herself by running the blog as well as taking advertisements from various companies.
She has been able to launch her own beauty line as well as a clothing line via print on demand.
She was also named one of Time's 100 Most Influential People in 2014 and awarded an honorary doctorate from Babcock University.
Linda continues to work hard to provide her readers with the latest posts and information on entertainment news.
She has been in the spotlight for her success and achievements as an entrepreneur while being one of Nigeria's most successful bloggers to date.
Her blog began when she had just finished school with no further ideas about what career path to take until she discovered blogging.
In all this, Linda Ikeji is not resting on her oars. She has already begun mounting massive billboard campaigns to generate interest and awareness around LIS.
A billboard advertising Linda Ikeji Social in Lekki Phase 1 area of Lagos
Besides, if there’s one thing we’ve learnt from the entire story of Linda Ikeji, it’s not to underestimate her audience. With an audience that is primarily driven by selfless love for the famed blogger, Linda appears to have gained a set of loyalist to her course. While Linda Ikeji’s Blog (LIB) has thrived for nearly a decade for this reason, the shared revenue approach will only serve to add new sets of loyalist to this same course.
However, running a social networking platform requires heavy investment in tech. This involves assembling a team of world class engineers to monitor the platform on a daily basis. The site went offline briefly, barely two hours after in launched on Tuesday. Following that was an extended period of over 12 hours where early adopters were unable to activate or login to their accounts. These are signs of how things could go wrong if the tech side isn’t accorded due importance.
No doubt, LIS is still far from a finished product. The site still needs a lot of improvement in the area of usability and engagement.
For instance, Facebook algorithms are so powerful that they can dictate the tone of one’s feed; either by ensuring that the feeds contain only the things specific to the user or by creating unique features that keep such user completely engaged. This is currently lacking in LIS. But then again, Linda Ikeji’s financially incentivised approach to user engagement might well prove effective in the long run.
I keep telling these "intellectual" to study the Linda Effect as a part of contemporary social anthropology. https://t.co/q3xJzW5NDU
Indeed, LIS does take the mould of a social networking site. However, its true nature still remains elusive. While the inability to predict the true form of LIS is a bit worrying, it also what makes it unique perhaps.
In August, Linda Ikeji announced she would be expanding her business to include other forms of media like online TV network, an online radio station, a music website, and something else she called "LIS." Even so, the gesture was applauded. But truly, everyone was clueless about how this was going to happen.
But somehow, LIS speaks of Linda’s lofty intention and how she was going to bring them to fruition. Still at its early days, it remains to be seen what LIS will evolve into, but there’s every possibility that it will be a parent platform to Linda Ikeji’s growing army of subsidiary companies; allowing her to combine all of these functions in one single platform.
Being that the case, the possible stream of untapped wealth this will open up for Linda Ikeji is really terrifying. In all of this, one wonders if LIB could well end up as her least engaging platform.
While Linda Ikeji stated explicitly her intention to take on Facebook in Nigeria, the viability of that remains to be seen. For all we know, Facebook hosts a meagre 18 million of Nigeria’s 97 million strong internet population. There just might be enough space for both of them.
Ifeanyi Ndiomewese
Ifeanyi is a desk reporter-turned administrator. Outside of work, I love to read and travel.
Linda Ikeji Social: An Unfinished Product With Achievable Ambitions • Techpoint Africa
як Klara Dutton (2021-10-18)
Her blog provides news, beauty tips, and celebrity gossip to her readers.
She started blogging when she was 17 years old with no background in journalism or writing experience.
Today, she has over 3 million followers on Facebook where she posts almost daily.
With so many people following her work, Linda has been able to make a living for herself by running the blog as well as taking advertisements from various companies.
She has been able to launch her own beauty line as well as a clothing line via print on demand.
She was also named one of Time's 100 Most Influential People in 2014 and awarded an honorary doctorate from Babcock University.
Linda continues to work hard to provide her readers with the latest posts and information on entertainment news.
She has been in the spotlight for her success and achievements as an entrepreneur while being one of Nigeria's most successful bloggers to date.
In all this, Linda Ikeji is not resting on her oars. She has already begun mounting massive billboard campaigns to generate interest and awareness around LIS.
A billboard advertising Linda Ikeji Social in Lekki Phase 1 area of Lagos
Besides, if there’s one thing we’ve learnt from the entire story of Linda Ikeji, it’s not to underestimate her audience. With an audience that is primarily driven by selfless love for the famed blogger, Linda appears to have gained a set of loyalist to her course. While Linda Ikeji’s Blog (LIB) has thrived for nearly a decade for this reason, the shared revenue approach will only serve to add new sets of loyalist to this same course.
However, running a social networking platform requires heavy investment in tech. This involves assembling a team of world class engineers to monitor the platform on a daily basis. The site went offline briefly, barely two hours after in launched on Tuesday. Following that was an extended period of over 12 hours where early adopters were unable to activate or login to their accounts. These are signs of how things could go wrong if the tech side isn’t accorded due importance.
No doubt, LIS is still far from a finished product. The site still needs a lot of improvement in the area of usability and engagement.
For instance, Facebook algorithms are so powerful that they can dictate the tone of one’s feed; either by ensuring that the feeds contain only the things specific to the user or by creating unique features that keep such user completely engaged. This is currently lacking in LIS. But then again, Linda Ikeji’s financially incentivised approach to user engagement might well prove effective in the long run.
I keep telling these "intellectual" to study the Linda Effect as a part of contemporary social anthropology. https://t.co/q3xJzW5NDU
- Funmi Iyanda (@Funmilola) November 1, 2016
The media company twist
Indeed, LIS does take the mould of a social networking site. However, its true nature still remains elusive. While the inability to predict the true form of LIS is a bit worrying, it also what makes it unique perhaps.
In August, Linda Ikeji announced she would be expanding her business to include other forms of media like online TV network, an online radio station, a music website, and something else she called "LIS." Even so, the gesture was applauded. But truly, everyone was clueless about how this was going to happen.
But somehow, LIS speaks of Linda’s lofty intention and how she was going to bring them to fruition. Still at its early days, it remains to be seen what LIS will evolve into, but there’s every possibility that it will be a parent platform to Linda Ikeji’s growing army of subsidiary companies; allowing her to combine all of these functions in one single platform.
Being that the case, the possible stream of untapped wealth this will open up for Linda Ikeji is really terrifying. In all of this, one wonders if LIB could well end up as her least engaging platform.
While Linda Ikeji stated explicitly her intention to take on Facebook in Nigeria, the viability of that remains to be seen. For all we know, Facebook hosts a meagre 18 million of Nigeria’s 97 million strong internet population. There just might be enough space for both of them.
Ifeanyi Ndiomewese
Ifeanyi is a desk reporter-turned administrator. Outside of work, I love to read and travel.