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Why Is Linda Ikeji Betting Half A Billion Naira On Linda Ikeji TV?

як Klara Dutton (2021-10-18)


Linda Ikeji is a famous blogger in Nigeria who in 2013 made it onto the list of Forbes influential bloggers which is no easy feat!

5d8400f4a2f22.jpegHer blog provides news, beauty tips, and celebrity gossip to her readers.

She started blogging when she was 17 years old with no background in journalism or writing experience.

Today, she has over 3 million followers on Facebook where she posts almost daily.

With so many people following her work, Linda Ikeji has been able to make a living for herself by running the blog as well as taking advertisements from various companies.

Linda-Ikeji-1.pngShe has been able to launch her own beauty line as well as a clothing line via print on demand.

She was also named one of Time's 100 Most Influential People in 2014 and awarded an honorary doctorate from Babcock University.

Linda Ikeji continues to work hard to provide her readers with the latest posts and information on entertainment news.

She has been in the spotlight for her success and achievements as an entrepreneur while being one of Nigeria's most successful bloggers to date.

Her blog began when she had just finished school with no further ideas about what career path to take until she discovered blogging.

Some people are born great while some write their great stories. One of such persons is Linda Ikeji. A Model turned Blogger, turned Media Entrepreneur. Aunty Linda as she’s fondly called promised to launch her long-awaited Linda Ikeji TV Online Streaming Platform on June 1st 2018. While we are still waiting for the launch (after a second shift in release date), we are sure all Linda Ikeji fans would definitely be excited about this soon to be launched platform.


Who would have believed when she started her blog in 2006 she’d be here today? We certainly didn’t.


Since the platform was first announced, we’ve been promised quality and original content like we’ve never seen before and we kinda believe her. Why’s that? Because she’s been Blogging for over 10 years. There’s something a 10 veteran will know that the average Joe won’t know. There is a reason she will be investing over half a billion Naira of her own money in LITV. So, lets take a look at reasons why we think LITV is a good bet.


Linda’s first big move outside of Blogging in the digital space, LindaIkejiSocial wasn’t gonna work from day one. For obvious reasons. Setting up a social network with nothing new when we already have giants like Facebook and Twitter playing in this space was a wrong move. But it was a good try.


But the next big move was Linda Ikeji Tv and this to us makes a lot more sense. The Linda Ikeji brand was built on gossip and lifestyle. Her millions of fans troop to her platform for the latest gist and gather in the comment section to have Newspaper stand kinda arguments. You know you have an army when that happens. So, what’s better than reading lifestyle and gossip gist? Watching them. (Just ask the many gossip channels on YouTube enjoying lots of traffic)


We all know that online television is the future - though mainstream television will continue to thrive, online television has become a formidable contender. Linda Ikeji knows this. With over 21 million smart phone users in Nigeria and over 91 million Internet users in the Country one can easily see why she is following the footsteps of IrokoTv and Netflix. If there’s anything the recent Netflix $145.5 billion valuation proves, it’s that people not only want but need online television.


We all have devices in our hands now and studies have shown we will rather spend time on our phones rather than watch TV. Streaming giant, Netflix saw this future over 2 decades ago and decided to bet big on what their target audience loved with original content many years down the line. A move that has paid off greatly for them. Linda Ikeji in a similar manner is playing the Netflix move by betting big on Online TV and also Original programming.


If you take a close look at Linda Ikeji’s choice of original programming, you will see a trend. Reality, Lifestyle and Gossip. Telling the story of Nigerians from various perspectives. These are stories the Linda Ikeji demography will easily connect with. With over 10 years of interacting with these people, she knows better than anyone else what Nigerians will love to binge watch.


We’re believing Linda Ikeji TV will be a success 5 years down the line. But we are also hoping Aunty Linda Ikeji doesn’t pull the TStv move on us. Wet our taste buds, get us all excited and then disappoint us greatly when its time to deliver. This is why we are worried as of the time of publishing this article, LITV wasn’t live yet.


But for now, we just wait and see.

Linda Ikeji TV promises fans an impressive selection of shows especially in the reality television section - which let’s admit, Nigerians LOVE. We’ve seen how easily reality stars on Big Brother Naija became household names.